Monday, September 27, 2010

How To Increase Alexa Rank

There are many different metrics that you can use to determine the relative popularity of a website. One of these metrics is your Alexa rank and this number can play a critical role for determining the monetization potential of your site, the advertising rate you can garner through established ad networks, and the kind of exposure that you can gain within your niche.

The struggle, then, is figuring how to improve your Alexa ranking in the most efficient and most effective way. Working to do exactly that for you is the suitably named service from YourAlexaRanking.com. They promise to enhance your Alexa ranking and it comes with a 100% money-back guarantee.

What Do They Do?

If the people behind the service told you exactly about the tactics they used, wouldn’t they be putting themselves out of business? Not surprisingly, they’re not exactly forthcoming with the techniques used to improve your Alexa rank, which is why you would want to hire them in the first place.

While the service is certainly geared to getting your Alexa ranking number into the five digits (or better), it is usually true that a better rating in Alexa will also lend itself to better rankings with other metrics too. This isn’t always the case, but it doesn’t hurt either.

I’m not completely sold on some of the sales copy on the website, since there are some vague sections and other areas with grammatical errors, but that shouldn’t necessarily detract from the company’s ability to work on getting you a better Alexa rating.

What Do I Need to Do?

That’s part of the interesting thing about this service. After you give them your money, you really don’t have to do anything other than provide them with the website URL. There is nothing you need to install, no content to insert, and no code to be placed anywhere.

They outright say that there is “no requirement on client’s websites” to get the job done. Despite this hands-off configuration, they can still guarantee that they will achieve your goal rank, even if it is a brand new site with zero traffic to begin with.

Where it is a little less clear is how long it will take to achieve this ranking. They say that the money back guarantee kicks in when they cannot improve your Alexa ranking to your prescribed level “at the end of the package.” What exactly does that mean? The pricing plans make no mention of a timeframe to achieve the goal.

How Much Does It Cost?

Rather than charging you based on the size of your site or its current ranking, Your Alexa Ranking charges based on the target Alexa ranking that you want to achieve.

The lowest package is to improve Alexa rankings to the 500,000 range (+/- 50,000) for $29.99 a month. This goes as high as a target page rank of 1,000 (+/- 500) for the special “promotion price” of $4,499.99 a month. They process your order manually and start within 24 hours.

They even have bonus discounts if you prepay for several months at a time, which once again raises the question of how long it takes to improve your Alexa ranking. If they clarify this concern, I can see how such a service can be very valuable for e-commerce sites, monetized blogs, and all sorts of other sites.

Link: Your Alexa Ranking

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