It seems that every time I search seo on the Internet, I see the same patterns developing where some unlucky soul is 
looking for help after a bad experience with an Internet marketing company that promised them something no real professional in the field would—namely a page one ranking with Google after a specific amount of time.
That’s one of the first things that anyone looking to get involved with seo needs to watch for. Unfortunately, there are too many of theses snake oil salesman on the Internet who make promises they can’t deliver on. Keep an eye out for:
- Firms that tell you they can get specific results, guaranteed. Even worse are those people who tell you what you need to do to get better results after designing your site with a backend only they have access to. Remember there’s no need for anyone to hold you hostage when it comes to your own site. You should always have access to it so you can change any of the copy that’s there even when you’ve got professionals looking after it.
- The differences between seo and smo. Search engine optimization is the method using keyword and links that will drive traffic to your website through page ranking. Here the Google bots that scan your site are looking for specific keywords and link placements corresponding to the frequency of common searches. There’s a mysterious set of algorithms here that Google keeps hidden. Social media optimization, on the other hand, is all about using the latest social media sites like Twitter, Facebook and Foursquare to heighten your exposure through engaging people in the types of discourse that will interest them so they go to your site. Smo, although critical for internet marketing, doesn’t involve page rankings directly no matter how well it’s done. A good test of a professional firm is one that knows the difference.
There are other things you could use to keep an eye on any Internet marketing firm that you hire and one of the best watchdogs you can use to check all their claims is Google Analytics. This is one of the easiest, quickest ways to check their boasts of increased traffic. Although there are more than a few people who think this brand of analytics is a little more complicated and in-depth than it needs to be, you can pare it down to its most essential elements to get a good idea on a daily basis of how many hits you get from what part of the world and who is spending more than just a few seconds on your site.
Sometimes it’s good to keep your eye out for the more traditional methods that continue to work. Recently with the new wave of social media optimization, some of the old standbys like using blogs for exposure and page ranking have taken a backseat. However, anybody looking for a reasonably priced way to increase their Internet exposure while at the same time getting their message out to prospective customers cannot afford to gloss over this technique.
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